A head shot is a 10 x 8 (inches) or similar sized portrait. It commonly has person’s head & shoulders, and focuses on the face. The head shots that include a person’s shoulders are called ‘three quarter’ shots. A 10 x 8 head shot is a business card for actors or entertainers and is presented to casting directors who decide whether a person’s look is right for the particular role. In the UK actors head shots are traditionally black and white, whereas in USA they are often in color. Therefore, it is important to make sure that your photographer knows what market the actor intends to present their head shots to.

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[edit] Steps

Arrange to have your head shot show you as you as you are (age, look, style, etc.) and reflect their best qualities. It should be natural and reflect person’s current look. Therefore, for example, if an actor/actress has cut and colored their hair, he/she would then require a new head shot… that includes scars and aging.
Wear simple neutral colored (usually black or white) clothing that does not contain prints. The focus and attention should be emphasized on the face and not the t-shirt with imprinted flowers or palm trees or logos!
Be sure your head shot will invite the viewer in and make them want to know a person better. It should also provide a glimpse into the person’s character or present their potential for the role a casting director is looking to fill. It is the only thing casting director is judging you by and there is no second chance. The type of roles/positions that a casting director might be wanting to fill are:
- - Commercial – typically (not always) has the person smiling and projects warmth and friendliness.
  - Theatrical – usually serious, focused and actors are NOT smiling.
- How much does the head shot cost?
  - Actors’ head shots could cost anything between £50 and £250. Going for the cheapest or the most expensive options may not be the best choices sometimes. There could be possibilities of either not getting a good quality or simply overpaying for the services that could be obtained elsewhere.
- Many photographers offer different service packages that may include make-up, hair styling, an option of costume changes, variations on hours and number of photographs taken. Some photographers also offer cheaper sessions because they shoot from home and do not have large overheads from hiring studios. It is up to an Actor to decide, which option is the most appropriate for them. Make sure that it is safe and professional.

[edit] Tips

Therefore, it could be advised:
Firstly a person planning to do their head shot needs to look at photographer’s portfolio (online or a hard copy) to determine if their style of head shots photography is right for them.
Second, inquire if services such as make-up and a costume change are available. Many photographers collaborate with professional make-up artists that could be hired for an extra fee.