Whether you own a small local or a large national business, every business needs to get the word out in order to increase profits and stay afloat in this not-so-good economy.

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[edit] Steps

Have professional business cards. This is a great, quick way to reach a number of local potentials for clients and customers. Always have them handy. And you can even leave them at relevant shops or venues.
Attend as many conventions and "get-togethers" as you can. This will increase the public awareness about your company, your product, or your services.
Consider a television or radio commercial.
Consider a billboard. A billboard is a great way to increase business. Those people that drive by your advertisement everyday will most likely remember your name and your ad.
Encourage customers to spread the word about you. Let them know that you appreciate their business and if they could tell others about their experience.
Know that internet marketing is perfect for any size business with any target market. If you are a smaller company and can't afford a full-scale SEO firm, look into some SEO software that guides you in your optimization efforts. It is a cheaper alternative and you can see exactly what is going on.
Have great customer service. Nothing spreads faster than extremely good or extremely bad service. Make sure your reviews will be positive.